International
Champagne house Nicolas Feuillatte launches pop-up with artist Mika
Until the end of 2024, Nicolas Feuillatte is transforming its Paris boutique to offer a multi-sensory experience, imagined in collaboration with artist Mika.
Renowned Champagne house Nicolas Feuillatte joins forces with artist Mika for a collaboration that promises to defy expectations. Their joint project, "Defying Gravity", combines creativity and festive spirit, offering a bold interpretation of the world of champagne through an immersive experience. This partnership embodies an aesthetic dialogue in which Mika, inspired by his own story, invites visitors to plunge into a colorful, poetic vision of champagne.
A completely redesigned boutique
This surreal collaboration kicks off with the opening of an original pop-up store in the Nicolas Feuillatte Boutique, located at 254 rue du Faubourg Saint-Honoré in Paris. From October 9, 2024, until the end of the year, the venue will be transformed into a completely redesigned space, a weightless universe that draws visitors into a world where gravity seems abolished. From the outside, passers-by are drawn by the surprising shapes and play of light, inviting them to enter this singular "bubble". As they pass through the doors, they discover a sensory journey that transports them to the heart of this artistic experience.
inside, every nook and cranny of the boutique has been designed to awaken the senses: a digital screen, giant flowers playing a playlist selected by Mika, an olfactory alcove where you can smell the notes of the Réserve Exclusive Brut cuvée... all elements that make up an interactive and playful journey. A colorful archway completes this universe, evoking the lightness and effervescence of champagne bubbles. The space is also designed to be participative, with experiments where visitors can play with their perceptions and rediscover champagne from an unexpected angle.
To prolong the immersion, the lower floor hosts sensory workshops, by reservation only. These sessions offer the opportunity to taste Réserve Exclusive Brut and other cuvées from the house with inventive gastronomic pairings.
The Nicolas Feuillatte x Mika collaboration, accompanied by the Réserve Exclusive Brut limited edition imagined by Mika, will continue until 2026, with stops in cities such as Tokyo, New York, London and Berlin, propelling this artistic adventure onto the international stage.
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